THE FUTURE OF MASCULINITY

Too often, masculinity is defined by genitalia and stereotypes; by the belief that a man’s biology dictates aggression, anger, strength and stoicism. This zine starts a conversation and shares ideas about where masculinity is heading.

Come explore how masculinity is evolving and what these changes mean to marketing.

CANNES PANELISTS

"Androgyny is one of the most beautiful things ever…And it’s     the future."

VIOLET CHACHKI

Drag Queen, Burlesque Dancer, Model

"We’re moving away from so many years of the same ideology of masculinity: stoic, never show your feelings, powerful."

MICHAEL KIMMEL, Ph.D.

SUNY Professor of Sociology and Gender Studies, Center for the Study of Men and Masculinities

Lauded for guiding the Fortune 500 toward their Best Futures, BrainReserve boasts an unparalleled 95% accuracy rate in seeing what lies ahead. Our recommendations have created billions of dollars in revenue for our clients through visionary new products, positionings, brand strategy and campaigns.

© 2018 Faith Popcorn's BrainReserve. All rights reserved.

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A zine presented at Cannes Lions by the Futurists at Faith Popcorn's BrainReserve

AMY NELSON

Founder, The Riveter

"When I couldn't get 'a seat at the table' with the guys, I decided to build my own table."

"Men as we used to know them are on life support."

FAITH POPCORN

Futurist, CEO of Faith Popcorn's BrainReserve

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